Klarna ChatGPT plugin
Compare prices and suggest shopping options.
Klarna, a global payments, shopping, and retail banking service, has partnered with OpenAI to provide a more intuitive and personalised shopping experience. By utilising ChatGPT's plugin store, users can access curated product recommendations and shop for items through the Klarna search and compare tool. Consumers simply ask ChatGPT for help in finding products that suit their needs. Shoppers can also get further product suggestions or compare prices between different brands. This collaboration allows retailers to acquire new customers while creating an innovative way for millions of shoppers to discover new products. The plugin is only available to the US and Canadian ChatGPT Plus subscribers at present but will become accessible in other regions after safety testing, development work and improvement.
Klarna is dedicated to responsible AI development which aligns with OpenAI's commitment to this practice. This is demonstrated through Klarna's rich product search tool that enables users to filter items by colour, size, customer ratings etc. It is these types of advancements that demonstrate Klarna's dedication to innovation and pushing boundaries within the retail industry. Through this partnership with OpenAI, Klarna hopes to revolutionise shopping experiences by giving customers tailored advice on products they are looking for as well as helping them identify potential savings when comparing prices across different brands.
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